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The algorithm is looking for keywords in your pin descriptions so that it knows when it should show your content. The pin descriptions also provide information for the Pinterest algorithm. You also want to include a strong call to action to encourage that click. In a Buffer webinar with Pinterest, they suggest adding enough information to “pique the reader’s curiosity” but “don’t give everything away.” After all, the goal of Pinterest is to get clicks to your website. In your pin descriptions, it’s a good idea to let pinners know extra information about your content. It’s important to both that you add pin descriptions. These reasons are for your potential pinners and for the Pinterest algorithm. There are a few reasons you want to add pin descriptions to your pins. It’s always a good idea to make sure you add a meta-description! Why should I add Pinterest Pin Descriptions? If you don’t designate a meta-description for your posts, Pinterest will pull the first few lines from your post and put it there. I wrote that using the Yoast plug-in, and it’s optimized for Google SEO. In case you’re wondering, the snippet at the top of the column next to the link is the meta-description for this post. It’s the description that the Pinterest algorithm looks at to try to figure out what your pin is about. The pin description is the one at the bottom. If you look at the pin from my post on Pinterest Analytics shown below, you will notice there are actually two snippets of text about the post. Depending on the length of your descriptions, some of the text may be cut off in the feed. According to this article in Pinterest Help, there is a 500-character limit for these descriptions. Pinterest pin descriptions are snippets of text that tell about your pin. But you’re in luck! Today I’m sharing everything you need to know about Pinterest pin descriptions. There is a lot of confusion about what they are, why you need them, how to write them, how to add them, and when to change them. When you’re getting started on Pinterest, there are so many things to learn! One topic that comes up ALL THE TIME is pin descriptions.